Roles & Responsibilities

• Responsible for sales activities and involved in respective sales segments for the company.

• Develop the Horeca channel focusing on hotels/cafe/restaurants sector for coffee and equipment sales.

• Participate with senior management in the development of strategic marketing plan

• Responsible for all trade accounts receivables, monitoring of A/R aging on a proactive basis.

• Responsible for identifying and securing new clients in addition to yielding existing clients to ensure revenue targets are met.

• Analyse market needs and trends, to identify and deliver strategies to support the company's business development plan.

• Develop and maintain a high level of product and service knowledge to facilitate the support to potential and existing clients.

• Meet the sales targets and KPIs as set and agreed by the senior management

• Daily Reporting & Weekly review on all sales activities to monitor the success and effectiveness of activities.

• Any ad hoc duties as assigned

Job Requirements:

• Must have necessary experience in the Horeca Channel

• Knowledge on Disposables and related FMCG skills preferred

• Proven track record with at least 2 years related FMCG Sales experience in F&B/HORECA

• Able to work independently, professionally and be a good team player. Good interpersonal and communication skills.

• Outspoken, cheerful and dynamic character with positive working attitude

• Able to interact with people of all level and possess good interpersonal and communication skills

• Proactive with strong sense of responsibility and result-orientated

• Self-motivated, hardworking and able to work independently with strong sales drive

• Must be a team player

Sales Executive (HORECA)