Strategic

• Lead and direct the development of the Marketing division strategy to enhance the Mezzan brands and drive the demand for Mezzan products, in alignment with the organizational long-term objectives
• Align the division’s strategy and objectives by participating in the development of business plans, feasibility studies, and detailed project plans in accordance with Mezzan’s overall business strategy and direction

Operational

• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations (ROI’s)
• Manage the marketing activities of Mezzan by developing marketing plans, campaigns, and measures to support the organization in achieving its short and long term strategic goals
• Ensure effective utilization of the Marketing budget, and report accurately on progress made and challenges encounteapply-d
• Maintain and enhance Mezzan’s brands and products and support the Sales strategy, as well as the business strategy, through coordinated marketing efforts
• Ensure effective execution of marketing initiatives (including NPD/NPI) and strategies to maintain and strengthen Mezzan’s brand position and equity in the market
• Oversee the implementation and launching of new promotional ideas and activities, and identify high and low selling items and develop specific promotional activities to enhance and push their sales
• Initiate and manage the sourcing, negotiating and selection of professional consultants, agencies, and suppliers to undertake marketing projects and campaigns
• Manage market research activities and monitor competitors’ marketing and media actions to support the planning, management of existing services, and development of new services

People

• Define goals and key performance indicators for each member of the team and ensure effective application of the Mezzan Performance and Development Review process
• Direct planning and selection of manpower in the designated Division, in line with the business and operational plans
• Ensure high level of employee engagement and capability development by providing on-going feedback and coaching team members within Division
• Distribute and allocate day-to-day business activities to direct subordinates and supervise execution and delivery of operational tasks and assignments by providing on-the-job guidance and support
• Provide subordinates with on-the-job trainings and equip them with all the pre-requisite material and tools to allow them to deliver in line with the Section’s business requirements
• Provide guidance and ensure that direct subordinates comply with Mezzan’s policies, processes, practices and systems

Job Details

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