• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Work with the partners to help design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spending and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Solid understanding of CRM systems and how it integrates into the marketing campaign
• Manage the relationship with the external data providers/suppliers to ensure day-to-day data administration tasks are carried out effectively including, data cleansing, data management, and any project-specific requirements.
• Responding to, qualifying, and tracking Inbound Leads and Requests.
• Managing the lead qualification, tracking, and dissemination process
• Maintain Database Integrity.
• Report on Campaign Results (i.e., Email, Lead Activity, Sales, etc.).

Job Opportunity Details

Job Opportunity Details

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