CRM Marketing Manager | Al Futtaim Automotive | AF Electric – BYD

Overview of the role:

The CRM Manager is responsible for planning brand CRM campaigns, drive marketing automation and the customer lifecycle journeys. The person will be interacting with multiple teams within the division and manages the execution of all direct customer communications and automations across different channels (Email, SMS, Push, WhatsApp, etc.).

What you will do:

– Execute and coordinate customer lifecycle communication strategies and campaigns across current channels to drive customer engagement and retention

– Support all business verticals in campaign management across all available CRM channels

– Planning week/monthly/quarterly/annual CRM communication calendars

– Perform customer segmentation to maximize conversions across various engagement campaigns

– Implement A/B testing of various content and creative deliverable to create optimization and enhancement opportunities

– Measure and report the performance of all CRM campaigns and assess against goals (KPIs).

– Perform extensive on-going campaign analysis to find growth opportunities

Job Opportunity Details

Job Opportunity Details

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