Responsibilities:

Email campaigns – set up, distribute, monitor and analyze B2B and B2C email marketing campaigns

Create SEO-optimized copy for a range of platforms in the form of blogs, product descriptions, tweets, articles and reports

PPC campaign management – Maintaining the Google AdWords Campaign, keyword research, campaign set up, monitoring and reporting

Work with the Digital Marketing Manager to ensure all client needs are met and all projects are completed on time and to budget

Conduct on-site and off-site SEO audits and competitor analysis for clients and report back to the Digital Marketing Manager

Carry out SEO outreach and link building

Implement and maintain SEO strategies

Use Google Analytics and report on key digital marketing campaigns for each client

Help to monitor brand mentions across the web – and respond to any customer complaints in a timely and professional manner

Ensure client KPIs are met across all digital marketing activity

Liaise with the in-house designers to create online and offline marketing material for a range of clients

Work with the PR department to help distribute brand and client information and news across the web

Experience of conducting on-site and off-site SEO analysis and setting up and maintaining PPC campaigns

Job Details

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