About the Role

You are responsible to establish the IKEA brand as the preferapply-d choice in home furnishing products and solutions that create a better everyday life for the many people, thereby reaching the IKEA business objectives. This shall occur by:

• Stimulating home furnishing interest in each local market
• Securing a strong brand and competitive position in each local market
• Driving traffic to the IKEA store and IKEA website by attracting new and more visitors to visit more often, and throughout their life stages.

Key Specific Accountabilities:

• Combine creativity, story-telling, to develop, create and produce clear and simple communication with a strong visual impact for the digital platforms, that engages customers and enhance the IKEA online experience.
• Generate ideas and contributes to the development of new online communication concepts together with the assignor and the rest of the digital team.
• Create and produce new visual graphic elements to visualize ideas, storyboards, and concepts.
• Produce high-quality artwork by combining text, copy, images, and illustrations, both template and non-template based, following assignment guidelines and directives from concern teams.
• Develop and maintain good relations and excellent collaboration with all team members and stakeholders, within and outside IKEA Communication.
• Stay on top of all trends, apply the changes on the digital platform as per the Customer needs, and IKEA positioning and communication strategies, and maintain best practices.
• Ensure a consistent and positive IKEA customer experience on the digital platforms in terms of UI and graphics.
• Together with eCommerce, web, and other marketing colleagues search for areas of improvement to optimize the UI and digital graphics.
• Basic knowledge of analytics continuously to optimize the online content with the commerciality of the IKEA online platforms.
• Good knowledge of different growth management and personalized platforms which can support increase online conversion, and user’s engagement.
• Understanding and capacity to translate the commercial priorities into an actionable plan.
• Strong experience in Adobe Photoshop, XD, Illustrator .
• Good experience of growth management tools.
• Google Analytics knowledge to gain channels inside to take action through digital content.
• Contribution to the purpose of the function:

      – Responsibilities Percentage

      – UX / Graphics / Design – 60%

      – Marketing / Communication – 10%

      – Content management – 10%

      – Analytics, conversion – 5%

      – Commercial knowledge – 10%

      – Tools knowledge of different growth management platforms which could help to increase the online conversion – 5%

Job Details

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