Responsibilities

We are looking for a highly motivated, collaborative and detailed Marketing Lead based in Dubai UAE with extensive marketing experience and comprehensive knowledge of crypto, block chain and fintech branding. He/She must lead a team of writers, designers, and account managers, and interact with clients on a regular basis while identifying trends among customer interactions to help plan digital campaigns that build brand loyalty.

Job Description 

• Define marketing strategies that support overall objectives
• Develop a marketing plan and oversee its day-to-day implementation and activities
• Network to create and nurture strategic partnerships
• Design and coordinate PR campaigns and promotional materials across a variety of channels
• Organize, plan, and oversee the following executions: Pop Platform go-to-market events
• Create a product marketing strategy for protocols, with a strong value proposition that will ensure product-market fit among our target audiences, driving product uptake and adoption
• Use marketing research, competitive analysis, and insights from our community and other sources to map the ecosystem; uncover deep customer needs; and define product positioning and targeting
• Collaborate with the rest of the Marketing team to constantly refine our messaging
• Leverage data and customer insights to recommend current and future growth opportunities, including new functionality, new distribution opportunities, and improvements
• Own the creation of demos and other product-oriented marketing assets and non-technical educational materials, such as blog posts, videos, cases, demos, and content for the website and for the community
• Bridge the technical knowledge of the Engineering team and the soft skills of the Marketing team to create compelling narratives that drive adoption
• Work with Founder to articulate key messaging for audiences
• Plan and produce thought leadership, press, and partner engagement events
• Partner with Community Managers to align content, PR, and social media efforts
• Track and report content and communications program results and metrics

Job Details

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