• Ability to develop and implement a corporate social media strategy
• Ability to monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules
• Encourage greater social media participation
• Oversee one or more social media accounts for a business
• Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy
• Create and update social media posting schedules, reply to comments from subscribers or like tagged photos and coordinate with other professionals (bloggers, etc.) to market the brand and its products or services using social media

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