Overview of the role:

End to End Management of PPC and Paid Social Operations and Strategies to meet Retail’s KPIs and requirements. (Revenues, Customer Acquisition) for both Brick and Mortar and eCommerce

What you will do:-

Description of Accountability:

Manage day to day PPC and Paid Social campaigns

• Strategy & Execution
• Upper or lower funnel based on KPIs
• Daily monitoring

Reporting

• Delivering performance reports and insights to the PPC
• team and internal stakeholders.

Strategy & optimization

• Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS
• Delivering customer-focused, profitable multi-category campaigns to agreed targets
• Addressing and escalating campaign performance issues.
• Responsible for AB tests, Search Query analysis and keyword mining.

Teamwork

• Create relationship & workflows within the department
• Work with all the brands you are in charge of

Personal Development

• Develop knowledge into advanced Targeting
• Develop knowledge in Programmatic Advertising
• Participate into a more data driven approach project with the CRM department

Job Details

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