This is a Contract role under Manpower (December 2021 – Oct 2022)

Job Description

Reporting to the Head of MENA Marketing, the role will be responsible for leading the implementation of the Client’s Brand, Media & Digital marketing strategies to support the achievement of business and brand objectives across MENA. The position will also support the Head of MENA Marketing in managing various creative, digital & media agency relationships, as well as digital strategic partnerships like Facebook & Google

Principle Responsibilities / Key Results Area

Digital & Social Media Marketing Planning

• Drive implementation of the MENA digital marketing focus across all communications and platforms, content management for all digital assets
• Assist in developing integrated digital, mobile, social media programs based on marketing needs
• Help in driving digital innovation agenda through implementing new digital, social, mobile platforms, applications, media and trends into marketing efforts and position the client as a digital leader in marketing in MENA
• Developing content and best practices to support regional marketing teams for client interactions
• Provide consultancy to banks on best practice relating to Digital & Social Media Marketing
• Collaborate with marketing platform partners (Facebook, Twitter, Google) to stay abreast of new trends, products/solutions and ensuring the Client is making the best use of their technologies
• When requiapply-d collaborate with global and regional teams for digital deliveries
• Ensure all operational aspects of key platforms (Facebook, Twitter, Google content and others) are managed consistent with global guidelines and direction, including frameworks, processes, policies and updates
• Brand & Media Management
• Act as a key resource and centre of expertise for MENA to ensure all communications adhere to brand standards and brand architecture, with oversight of all marketing communication.
• Act as the custodian of brand in MENA.; ensure all communications and programmes adhere to brand standards and brand architecture.
• Provide brand & media related consultancy and support to local business & functional teams
• Provide consultancy to banks on best practices relating to brand & media .
• Work with the media agencies to ensure efficient use of media monies for all marketing campaigns and promotions
• Act as the MENA point of contact for marketing services from the hub and Global Marketing for concept testing and global brand communication.

Agency Management

• Manage, motivate & inspire the key agencies/vendors to deliver outstanding results the team need to accomplish the agreed upon brand & digital strategy and plan

Digital Project Management

• Work together with key stakeholders to define, implement and project manage digital and social media programs and communication plans in MENA that truly supports business goals
• Manage the content selection and publication process through appropriate agencies
• Manage social media strategy and execution in line with country marketing or product manager’s objectives

Digital Skill Development

• Update MENA Marketing team with best practices, case studies and benchmarks in digital, social media and mobile
• Constantly develop knowledge in the digital domain to best support the Client’s leading status in the digital domain

Key Performance Indicators

• Incorporate digital metrics analysis and analytics into strategic frameworks in a way that aligns with business goals and deliver measurable results Track and manage monthly and annual web, mobile digital marketing and social media KPIs and budgets
• Manage all digital web, mobile social media platforms ensuring consistency, information accuracy and efficiency
• Ensure cost efficiency of all digital projects
• Completion of scheduled number of projects across business units and geographies as indicated in marketing plans

Job Details

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