Key accountabilities and responsibilities:

You will be a key support role in all activities related to the Brand Management of Sunglass Hut and Ray-

Ban retail – working closely with the Marketing & Visual Merchandising Manager on executing the

Marketing Plan, interacting with cross functional partners and external agencies, and actively playing a role

in elevating in-store execution.

Your key responsibilities will include:

• Assist in executing the brand calendar i.e. implementing activities such as window executions,

seasonal activations/events and promotions

• Monitoring adherence to VM Guidelines and new tools by liaising with partners and the product

team to prepare monthly reports.

• Assisting in cross-functional planning, coordination and implementation of POS activities and

training initiatives in partnership with the Operations, Product and Training team

• Tracking, analyzing and monitoring of campaign KPIs to compile reports on performance

• Supporting in PR planning and execution working in tandem with our agency partners on press

events and influencer collaborations

• Working with suppliers on creating various marketing materials for store activations

• Manage routine administrative functions related to marketing activities.

Key Interactions:

External

 Franchisee Partners

 Trade Suppliers

 PR agency

Internal

 Marketing & VM Manager

 Corporate Marketing and Brand team

 Product & Planning team

 Operation manager

 GM & Corporate Team

Job Details

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