JOB PURPOSE: 

• The purpose of this role is to develop effective and perceptive marketing strategies, Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions, and promotional events. Will be responsible for Conducting market research and analysis to evaluate trends, brand awareness and competition ventures.

Main Duties and Responsibilities

• Develop a Marketing Calendar which should include ideas, strategies and advertising/communication campaigns for the three brands along with promotional activities and timely execution of the same.
• To identify the right customers for the three brands, by conducting market research, analysing present trends, preparing survey questionnaires and analysing the data obtained.
• To check the possibilities in bringing/associating with possible influencers at the centres and in creating cross-brand promotions at the centres.
• To keep a track of competitor brands on regular basis and understand their various ongoing promotions and offers.
• To keep a track of ongoing and upcoming promotions at the various centres and submit a report on the performance of such campaigns or promotional offers. ROI of offer campaign /promotion should be strictly monitoapply-d and reported.
• Plan & Organise events that are beneficial for the growth of the three brands and that may help in increase in brand visibility and recognition. For this advanced approval should be taken.
• Proofreading and Coordinating with the creative team in releasing the creatives and posting the same on social media.
• To Coordinate with the Digital Marketing team for the website related queries and updates, Devise schedules for social media ad campaigns during specific seasons or whenever deemed necessary.
• Preparing Database of clients / Press Lists etc which may be deemed necessary and shall also maintain good relations with media vendors / publishers for collaborating on various activities and promotions.
• To work closely with the reporting manager for marketing budget allocations.

Job Details

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