Role Profile:

The Marketing Executive role requires a high-energy, creative mindset, a deep understanding of our customers, the ability to develop and tailor campaigns for each of our markets, and to manage their execution at a local level.

Creating the right in-store experience is essential for the health and future growth of our business, and we must always strike the right balance between consistency and localization, comfort and functionality, and engagement and convenience. With the in-store team, the Executive will play a critical role in understanding where this balance lies, developing actionable strategies, and ensuring solutions and changes are successfully implemented.

In line with the overall strategy for Starbucks MENA, the Executive will focus on ensuring that all of our campaigns are relevant for each of our markets, and that they fit seamlessly with activations on our digital platforms. As our business focuses increasingly on the ROI of our activities, and conversion of customers through the marketing funnel, he/ she will also participate in developing ways for us to collect and analyse data on customer purchase behaviour in-store, and assess the performance of our activations.

He/she will also play a key role in the ongoing digital transformation journey of Starbucks MENA and provide a source of inspiration, guidance and education for fellow marketers and for stakeholders in the wider business – including those in more senior positions. He/ she will act as an ambassador for Marketing at Starbucks, and support our drive to be recognized as a center of excellence within the Starbucks world, and to become an award-winning team within our region and industry.

The below Key Performance Areas include but are not limited to:

Playing an active role in the development of marketing campaigns and promotions, including contributing to the development of the concept and key message, and managing all aspects of in-store activationFor each campaign or promotion, understanding changes that are requiapply-d to ensure relevance for each of our marketsContributing towards the development of all POS assets and ensuring that all creative materials are suitable for use in-storeHelping to engage the best third-party partners to assist in the development and execution of campaign and promotions, including local specialistsEnsuring that all campaigns and promotions are executed to a high standard, and deployment is monitoapply-d closely across all store formats and marketsWorking closely with the Digital Marketing and Digital CX teams to ensure that the experiences that we create across our digital platforms flow seamlessly into the experiences that our customers find in-storeEnsuring that the leadership team is well informed about the progress and performance of our in-store activations

Knowledge:

In-store design, POS activation, customer journeys, creative design, campaign management, packaging design, research design and management, understanding of trends in MarTech, digital content and digital media

Experience:

ü Over 3 years of experience focused on end-to-end delivery of POS campaigns and activations

ü Experience within a leading HORECA business would be a plus

ü Experience working in a media/ advertising agency is a valuable plus

ü Experience with large regional and matrix organizations is a plus

ü A strong track record of developing and rolling out POS marketing campaigns that regularly outperform measurable objectives and benchmarks is a must

Skills:

ü Functional:

Campaign planning; knowledge of omnichannel retail; creative judgment; marketing performance management and reporting; budget management; excellent understanding of physical commerce trends

ü Non-Functional:

Ability to work quickly, responsivel

Job Details

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