• To develop a retail strategy that supports the segment priorities and introduce an implementation plan to support the strategy that is measurable.
• Plan,set and manage the annual retail operating budget, re-forecast quarterly as appropriate and take steps to address underperformance.
• Lead a team of regional managers to establish the highest standards of customer service across the stores
• Set objectives, measures and key performance indicators are in place and any address any issues as appropriate. 
• Monitor and evaluate the commercial performance of each shop,Track the performance of the retail business and evolve key priorities in line with performance.
• Develop a clear merchandising strategy – for the retail and food services environments.
• Identify growth and new business investment opportunities
• Present monthly results against targets set and to outline actions requiapply-d to improve performance.
• Drive optimal trading margin through detailed analysis of category performance on a unit by unit basis.
• Evaluate the benefits of the partnership with external franchises 

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