Job Responsibilities

• Conducting market research to identify client and customer segments, habits, and trends in social media.
• Manage and create a database in social media to raise awareness and obtain superior customer engagement and intimacy on all social media platforms, such as Facebook, Instagram, and Twitter Linkedin, Meetup etc.
• Monitor site metrics, respond to reader comments, and oversee creative design and manage the social media calendars including supporting photo shoots, copywriting brand-focused messages for regular scheduled posts and listing.
• Develop implementation of a wide range of content forms, including video, text, still imagery, animation, live-action and other content forms that best utilize the technology available on any given social media/digital platform and ensure brand guidelines are met.
• Develop and optimize strategic, marketing plans and associated budget/scope across campaigns and channels and sustain existing and gain new followers.
• Brainstorm and develop ideas for creative marketing and sales campaigns with the business development and marketing teams.
• Assist in the ongoing maintenance and optimization of the websites and social media uploading or editing content where applicable.
• Working and liaising with external agencies and vendors to execute marketing projects on social media, promotional events, campaigns, develop engaging, creative, and innovative social media content.
• Track and improve performance through specific digital marketing metrics, KPIs and OKRs.
• Analyze and provide reports for social media accounts of the brands performance and efficiency (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, YouTube etc.).
• Track relevant social media influencers to enhance brand reputation and extend reach through influencer channels.
• Prepares and presents reports of Marketing developments and achievements periodically to senior management.
• Assist in customer service issues from all brands’ social media platforms and coordinate with the relevant internal departments.

Job Details

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