• Support the Digital Marketing Manager in accomplishing key KPIS to follow for each of the media areas: Paid, Owned, Earned for ecommerce websites and boutiques across different markets
• Manage the Weekly, Monthly, Quarterly, Yearly reports with the agencies to be reported to the Digital Marketing Manager and recommending changes to campaign execution based on data insights
• Responsible for monitoring spends of all digital s & ensuring no overspends billed
• Follow carefully and execute with excellence the digital part of the 360 Marketing plan
• Support in building, planning and implementing traffic acquisition strategy on & off and awareness campaigns for the brands/concepts
• Supervise and challenge our Agencies
• Support in increasing organic traffic for the stores and ecom.
• Perform SEA research, identifying effective content and keywords and building a strong back-link acquisition strategy with Digital Marketing Manager
• Stay up to date with latest technologies, best practices and local competition and recommend new channels for business growth
• Track, measure and analyze user engagement and conversions to report to the Digital Marketing Manager
• Working with the agency, Brand HQ and brand teams to supply digital assets based on directives from the Digital Marketing Manager
• Execute the owned strategy of all our accounts and follow carefully the content calendar with the content team
• Executing any other functional duties as and when requiapply-d
• Assisting in Ecommerce brand promotional plans and coming up with ideas to enhance the ecommerce site as and when requiapply-d

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