Job Details

Marketer duties and responsibilities
A Marketer works with other members of a sales or marketing team to plan, execute and monitor a successful marketing campaign. Their duties and responsibilities often include:

Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
Creating editorial and content creation calendars for various media platforms and outlets
Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
Producing a brand style guide that best captures the company or client’s voice and mission
Helping team leads set, allocate and monitor the budget of each project
Meeting with clients to discuss brand guidelines, goals, budget and timelines
Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary

Marketer skills and qualifications
A Marketer uses various soft skills and industry knowledge to create and execute marketing plans for their company or clients, including:

Effective writing, speaking, presenting and active listening skills
Good interpersonal skills, including the ability to collaborate with management, team members, clients and customers where applicable
Familiarity with content management systems, webpage analytics, customer relationship management and other relevant software
Data analysis, critical thinking, problem-solving and decision-making
Understanding of industry best practices
Creativity, adaptability and familiar with current marketing trends
Excellent collaboration and teamwork skills
Project management skills, like goal-setting and deadline management
Great organization, time management and prioritization abilities
Comfortable in high-pressure and fast-paced environments